Launch knowing it sells.

At some point, every founder has to answer one question: will people actually buy this?

We know that uncertainty is the worst part. We built our entire process to eliminate it.

Test. Analyse. Design.

We test your product with real people before you spend on production. Then we use what we learn to design what they actually want to buy.
Test. Analyse. Design.
In that order, every time.

From genius idea to major retailer in twelve months.
That’s what happens when you test before you build.

Recycl’Ace had an innovative material, rubber from recycled tennis balls, and a plan to launch five products at once. Before any tooling, we put one concept in front of ten tennis players.
Nine out of ten said yes.
With less than €50 in prototyping, the bottle is now on Intersport shelves.
That experience shaped everything about how we work. The informal test is what saved the project. So we built a process to do it properly, with 50 people, structured analysis, and a design brief built from what they actually said.

“From concept to finished product, accounting for all design and technical constraints.” — Recycl’Ace